Digital Product Manager- Commercialization

Posted 4 weeks ago

Our client a top financial institution is currently seeking high caliber professionals as Digital Product Manager – Commercialization.

Principal responsibilities
• Develop understandings of consumer behaviors, which provide insight into potential commercialization or revenue generation opportunities through digital messaging and optimization;
• Develop optimization strategy of all digital campaigns based on actionable insight drawn from digital analytics to maximize business results;
• Liaise with Marketing and Digital Campaign Management and Content teams, to continuously optimize and improve digital targeting tactics through a closed-loop metrics driven process including click through rate and ETE conversion of target groups vs. control
• As part of the team be responsible to deliver digital product penetration and sales target by coordinating digital optimization activities across all products and digital platforms with the team and stakeholders;
• Applying data, metrics and test results from customer reactions to tailor-made offer management platform design, content and customer interactions to improve customer response thus business conversion
• Work closely with digital platform and product team and IT to deliver new functions / capability enhancement to the digital offer management platform.

• University degree in Business Administration, Marketing or other relevant qualifications
• At least 3-5 years of relevant experience, preferably with exposure to banking and financial sector
• Solid experience with web or/and in app campaigns optimization and experience with any of the optimization tools would be advantageous e.g. Adobe Target
• Working knowledge of Adobe Analytics, Google Analytics, Looker or other web analytics tool
• Experience with AB Testing / Multivariate Testing solutions / customized targeting / re-targeting campaign design
• Customer-oriented with strong business acumen and analytical skills
• Strong self-motivation with good project management and interpersonal skills
• Proficiency in both English and Chinese
• Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

Interested candidates kindly forward your Cv to [email protected] for a confidential discussion

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